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- The Link is one of the UK's leading specialist mobile phone and communications retailer. Our first store opened in October 1994. Now one of the fastest growing retailers on the high street, The Link has 290 stores (as at 1 March 2003) throughout the United Kingdom. Sales in 2001/2002 were £331 million.

The Link's success is based on offering customers informed, speedy and impartial advice about the different mobile networks and tariffs available, together with a wide range of communications products and services. These include mobile phones, fixed line telephones, faxes, pagers and personal organisers.

The Link is committed to beating mobile crime, and our work in this area led to the development of the Immobilise campaign in conjunction with the mobile industry. In 2002, The Link became the sole retailer working with the Metropolitan Police on Operation Safer Streets, helping to UVID mark more than 50,000 mobiles.

In 2003 The Link was voted 'Retailer of the Year' by readers of Mobile Choice magazine, and also received special commendation for its work against mobile crime in the Mobile Choice awards.